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Retail Digital Marketing Services

Hike your In-store traffic with our Integrated Digital Marketing Strategy

Madro Digital is a full-service digital marketing agency that provides innovative marketing solutions for retailers to maximize their online presence. Our marketing experts have sound expertise in crafting proven result-driven strategy backed by core digital techniques to drive footfalls to your brick & mortar store and enhance the overall in-store experience making your business grow multifold.

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    Retail made digital

    In the world of digital, it is quite essential for retailers to adapt to the new online marketing approach whether the business has a web presence with no retail store or a physical store that has no web presence. Due to a steady increase in competition businesses have to think differently and be flexible to adapt dynamic changes, for them to attract more customers or retain their existing ones they cannot just rely on traditional marketing types or word of mouth.

    Digital marketing is the go, this new-age technique will help retailers reach their target customers and foster the relationship. Digital retailing is about using online, mobile and social media in the right combination to reach end consumers.

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    Digital presence is the new go

    Digital presence is vital for all brick and mortar stores to be it having a dynamic website, social media channels or business listings, these can help put the business on the right trajectory to attract potential customers around the world and also to reach customers who are closeby.

    A comprehensive digital marketing strategy is the need of the hour for all brick and mortar stores as more shoppers are constantly looking for a business online where their needs can be matched. Based on facts, it clearly appears that 87% of customers who follow a brand on social media are more likely to visit a brand website or app and 78% of people who engage with a brand on social media will visit the brand’s physical retail store.

    Social media channels are clearly a go for brands and businesses for its huge customer base and it is one of the ideal ways for businesses to target their consumers and turn them into new customers. Social media helps consumers to directly engage with retail brands and acts as a portal between customer and brand. Yes definitely, in today’s world customers would first like to research more about brands through their digital presence before they make a concrete purchase decision. Based on research, it appears that more than 34% of customers’ purchase decisions have been taken with the help of social media.

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    Personalized digital retail for your business

    Setting up a digital marketing strategy for your retail business is not like a plug and play type, in fact, it needs a unique marketing approach that perfectly suits your business. Our digital marketing experts at Madro Digital will craft an exclusive strategy by completely understanding your core retail objectives and based on the findings we come up with a personalized retail digital strategy. Furthermore, we craft efficient marketing campaigns ensuring to achieve successful digital retailing.

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    Maximize Retail Footfall Traffic by 485%

    Fuel your Digital Retail Growth with our Integrated Marketing Solutions

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    FAQ’s about Retail Digital Marketing

    Retail is the process of selling goods or services to the end consumer through different channels. Digital retailing is about using online, mobile and social media in the right combination to reach end consumers.

    Social media channels have a huge user base and it is one of the ideal platforms for businesses to target its consumers and it has the ability to generate more new customers. Social media helps consumers to directly engage with retail brands and acts as a bridge between customer and brand.

    Yes definitely, in today’s world customers would like to learn and research more about brands on social media before they take a clear purchase decision. Based on research, it appears that more than 34% of customers’ purchase decisions have been taken with the help of social media.

    Especially for retail businesses, we would recommend Facebook, Instagram and Youtube because of its wider target audience based on interest and demographics. That makes it easy for retailers to precisely target.

    Yes they do, increasing sales is the final objective and to achieve that social media has to be used in the correct way to build a brand, build loyalty with end consumers, establish relationships with customers and provide accurate details about the product or service that will lead to increased sales, repeat customers and strong brand reputation.

    Yes, it is, Facebook has an abundance of users with different interests and preferences which makes it easy to target the right people. It is a very trustable channel for retailers to position their brands and targets their end consumers via Facebook paid marketing which is easily measurable, customizable and suitable for all business. For instance clothing, shoes, cosmetics, food and lifestyle products.

    Yes, it is very much needed as this tool helps your physical retail stores to gain more visibility, connects your business with people from the same locality and also shows directions to reach your store which eventually redirects web traffic to store footfall.

    You can target them by using Google my business which gives your store a concrete online presence on google for more local visibility. There are specific paid ad tools on Facebook and Instagram to increase store visits which is actually converting online traffic to physical retail stores. This is done using your store’s physical location.

    There isn’t one, in fact, there are plenty of strategies available but we will have to identify the right fit for your business. The right digital marketing strategy is the combination of all activities that are needed to achieve digital retailing and it depends on the nature of business. We do this by completely understanding your core retail objectives first and then come up with a suitable strategy. To know more kindly contact us.

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