Graphic design is one of the ways to communicate ideas to the target audience or represent a brand’s marketing elements through visual elements such as images, colour, form and shapes. In general, it is the process of combining text, images and videos together to form a visually interactive element that is used to communicate a message across different marketing mediums.
All successful brands have compelling visual elements that narrate the brand story and its unique features. Brand identity will help organizations to clearly communicate about their purpose, core values, company’s tone, how unique are they from competitors and the products or services they are ready to carter.
Marketing collaterals such as Logo, website or be it business cards for that matter are merely words without having a strong visual identity. A good visual identity creates a strong brand that is in full capacity to connect with its target audience. A brand with stunning visuals will grab attention easily, engage with potential customers and turn them in as loyal brand followers.